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TikTok Offers Viewers Control to Limit AI-Generated Content in Their Feeds

Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the service disclosed that it presently contains more than 1 thousand million AI videos.

Trial and Implementation

The new functionality is being tested over the following weeks before a full-scale release. This advancement coincides with a surge in AI-generated material, driven by recent AI video creators.

The Broader AI Trend

Studies have shown that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A considerable share of this output is considered mass-produced AI material, a term for inferior, factory-style content that is often nonsensical or surreal.

“We know from our community that a lot of users enjoy content made with AI tools, from computer-generated images to informative clips, and we want to offer the community the power to adjust the amount of that, depending on their own preferences,” commented a spokesperson.

Scale of AI Content

The service announced that there are now 1.3 billion videos on its network labeled as made with AI. In total, over 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small percentage of its complete catalog.

Customizing Your Feed

Members will be able to decrease or raise the level of AI content they view by opening the “manage topic” option in the platform and selecting AI-made media. Additional categories that are already be modified under the setting cover news, clothing, beauty, and dance.

AI Disclosure Rules

TikTok’s guidelines mandate users to tag “realistic” AI-made content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the app will now add an artificially created tag to content created with its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This step is designed to help prevent users from attempting to evade the labeling process.

Responsible AI Funding

TikTok is furthermore introducing a $2 million educational fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on educating computer science.

Moderation Strategy

The platform has defended its safety measures, amid controversy over intentions to cut jobs for a large number of review team members in the UK. TikTok is planning to reduce hundreds of positions in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content prior to it is viewed by humans. TikTok announced a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its AI tools.

It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
The writer

Jenna Alvarez

A seasoned creative director with over 15 years of experience in digital media and design, passionate about mentoring emerging artists.

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